The Right Choice for Your Success
File code: ADM.LICENSEDVENDOR.POL
Approval Date: 08/27/12
Approved By: President
Policy on Use of Licensed Vendors for Reproduction of Items with 91²Ö¿âLogos
To protect the integrity of the 91²Ö¿â brand, all vendors who apply a 91²Ö¿â trademark (logos: belltower, Western Illinois sweep, Rocky logo, and/or word marks: 91²Ö¿â, Leathernecks, WIU) must be a registered licensee through the University’s trademark licensing partner, Learfield Licensing Partners (LLP). Any product bearing the marks (logo, words, symbol, design, or any combination thereof) of 91²Ö¿â must be licensed.
For-profit and non-resale items distributed to promote the institution must be produced by a licensed vendor. In addition, product concept, artwork, logos, and word marks must be approved prior to production.
To become a licensed vendor, call 298-1861 or email marketing@wiu.edu. Complete licensing requirements, including the trademark licensing form, can be found at .
Approval for the use of 91²Ö¿âtrademarks will not be granted to vendors not licensed through LLP. Permission for logo, trademark, and wordmark usage, is administered and granted through University Marketing.
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